Straightpoint (SP) is an award-winning, international manufacturing company specializing in the production and calibration of specialised load cell equipment for the following applications:

Force measurement, Load monitoring, Suspended load weighing, Compression force sensing

The products that SP produces are developed using the latest cutting-edge technology and materials. By pushing the boundaries, we can continue the endeavour to further decrease risk and increase safety in heavy load lift situations.

With close to $1,000,000 of stock available, SP products give distributors a distinct advantage over competitors’ lead times;

Cutting-edge technology including unsurpassed wireless products;

Huge range of accessories and data logging software packages available with most load cells;

World-class after sales and marketing support;

Competitive pricing;

Provision of complementary smart cell device apps (Android/IOS) to wirelessly monitor loads via a Bluetooth connection from up to 50m away (HHP and COLT apps)

SP continues to lead in innovation by launching the first worldwide off-the-shelf wireless center of gravity system and is the first load cell manufacturer to incorporate RFID tags in all its ‘link’ load cells as standard.

Recent innovative releases include ATEX & IECEx zones 0, 1 and 2 approved wireless dynamometer and running line dynamometers.

SP is the only manufacturer in the world with load monitoring / measuring products that are certificated to be used within hazardous gas environments found mainly within the gas, oil, and manufacturing industries.


The original digital dynamometer tension load cell has been serving the load testing and force or weight measurement industries since 1979. Decades of development into this product include many standout features, such as the unique strain gauging method that helps compensate for wire rope torque when our load cell is loaded.

These load-monitoring systems are available in telemetry wireless (RLP), self-indicating (on product electronic display, LLP) and cabled non-indicating (WLP) versions. Ruggedly built and highly accurate load link style load cell dynamometers allow for force and load monitoring across a broad range of industries and applications.

5 reasons to purchase from Straightpoint

Unrivalled lead times

Reliable quality products

Unique after sales care

Two year warranty

40 years lifting industry experience

Straightpoint are Making the Lifting Industry a Safer place.

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